Archive

Every issue, organized by series. Most of this newsletter is a curriculum: find the track that maps to where you are.

Personalization

May 10, 2026

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5 min read

S01E18: Two Layers. One System.

Build Your Own Codebase, Part 1

Jay Campbell

Operationalization

S01E17: Your AI Has No Memory. Fix That.Build Your Own Codebase, Part 0

May 3, 2026

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5 min read

S01E17: Your AI Has No Memory. Fix That.Build Your Own Codebase, Part 0

Yes. Part 0. It was going to be Part 1, but my went a little longer than anticipated.

Jay Campbell

Pipeline Discipline

S01E16: Your Pipeline Is a List. Signals Turn It Into a Priority Queue.

Apr 26, 2026

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9 min read

S01E16: Your Pipeline Is a List. Signals Turn It Into a Priority Queue.

How to triage 20 deals in 10 minutes and know exactly which 5 to work this week

Jay Campbell

Voice

+11

S01E15: Claude.... Code? But I Can't F#$&ing Code!

Apr 19, 2026

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7 min read

S01E15: Claude.... Code? But I Can't F#$&ing Code!

Claude Code changed how I work. Here's what that looks like in sales.

Jay Campbell

Personalization

S01E14: Claude as a co-worker: How to collaborate with AI all day

Apr 12, 2026

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7 min read

S01E14: Claude as a co-worker: How to collaborate with AI all day

Claude.ai is not a chat window. It is a thinking partner, a research assistant, and a second brain.... if you set it up properly Let's do that now.

Jay Campbell

Account Recon

S01E13: You've Been Using the Wrong AI for Sales Work

Apr 5, 2026

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16 min read

S01E13: You've Been Using the Wrong AI for Sales Work

Why Claude beats ChatGPT for sales, how to get set up in 10 minutes, and what the difference is between Claude, Claude Cowork, and Claude Code

Jay Campbell

Jarvis

Mar 29, 2026

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13 min read

S01E12: Why I Stopped Using CRM

Build Your Own Jarvis, Part 5 -- The sales layer, what comes next, and the rep who does not exist yet

Jay Campbell

Jarvis

S01E11: From Chatbot to Operating System

Mar 22, 2026

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7 min read

S01E11: From Chatbot to Operating System

Build Your Own Jarvis, Part 4 -- The automation layer that makes Jarvis act without being asked

Jay Campbell

Jarvis

Mar 15, 2026

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7 min read

S01E10: Your AI Needs a Brain

Build Your Own Jarvis, Part 3 -- Why generic AI output happens and how to fix it permanently

Jay Campbell

Jarvis

Mar 8, 2026

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7 min read

S01E09: The Pattern Behind Every Jarvis Command

Build Your Own Jarvis, Part 2 - How one API concept turns a chatbot into an operating system

Jay Campbell

Jarvis

S01E08: I Built a Personal AI Operating System. Here's Everything It Does.

Mar 1, 2026

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5 min read

S01E08: I Built a Personal AI Operating System. Here's Everything It Does.

Build Your Own Jarvis, Part 1

Jay Campbell

S01E07: Your Buyer Doesn't Have a Buying Process. Build Them One.

Feb 22, 2026

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19 min read

S01E07: Your Buyer Doesn't Have a Buying Process. Build Them One.

The Two Prompts That Turn "We'll Get Back to You" Into a Timeline

Jay Campbell