Archive

Every issue, organized by series. Most of this newsletter is a curriculum: find the track that maps to where you are.

Operationalization

S01E40: ChatGPT to retire Custom GPTs on Dec. 11. Don't get left behind

Oct 6, 2026

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13 min read

S01E40: ChatGPT to retire Custom GPTs on Dec. 11. Don't get left behind

OpenAI is retiring every custom GPT on December 11th... here's how to move your instructions into a folder any AI can read.

Jay Campbell

Operationalization

S01E39: Half My Agents Were Quiet Quitting. So I Fired Them.

Sep 29, 2026

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12 min read

S01E39: Half My Agents Were Quiet Quitting. So I Fired Them.

I audited all 24 of my agents... 8 hadnt done anything since June, and none bothered to tell me.

Jay Campbell

S01E38: ChatGPT is back! Claude remains a beast. Gemini struggles. Plus two locally hosted, open source LLMs head to head.

Sep 22, 2026

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12 min read

S01E38: ChatGPT is back! Claude remains a beast. Gemini struggles. Plus two locally hosted, open source LLMs head to head.

Three scored perfectly. The free one running on my own hardware took 46 seconds. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Jay Campbell

Outbound

S01E37: Cold Outreach: Confident vs. Hedged. A 12-Day Reply Rate Test

Sep 15, 2026

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9 min read

S01E37: Cold Outreach: Confident vs. Hedged. A 12-Day Reply Rate Test

Twelve days of asking instead of asserting. Reply rate up 8 percent on a small sample. Judge the swap yourself.

Jay Campbell

Pipeline Discipline

S01E36: You Read the Room. Your CRM never did.

Sep 8, 2026

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14 min read

S01E36: You Read the Room. Your CRM never did.

A 90-second system for capturing the nonverbal cues and emotional shifts that disappear after the call.

Jay Campbell

Voice

S01E35: Claude Can Send Your Email Now. Mine Made Things Up.

Sep 1, 2026

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10 min read

S01E35: Claude Can Send Your Email Now. Mine Made Things Up.

Five times out of nine it was wrong.

Jay Campbell

Implementation

S01E34: Every Call Adds a Promise. Only Some Reach the Contract.

Aug 25, 2026

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9 min read

S01E34: Every Call Adds a Promise. Only Some Reach the Contract.

You already made one this week. It's on a recording nobody will play again.

Jay Campbell

S01E33: I Have ADHD. Every Deal I Won Was Won by a System.

Aug 18, 2026

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14 min read

S01E33: I Have ADHD. Every Deal I Won Was Won by a System.

Every system I ever built exists because I knew I would forget.

Jay Campbell

S01E32: They Told You Exactly What to Demo. You Still Gave Them the Full Product Tour.

Aug 11, 2026

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10 min read

S01E32: They Told You Exactly What to Demo. You Still Gave Them the Full Product Tour.

You already ran discovery. They told you what they wanted to see. Then you ran the full platform demo... all of it.

Jay Campbell

Pipeline Discipline

S01E31: The Best Sales Call You'll Make Today is a Breakup Call

Aug 4, 2026

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8 min read

S01E31: The Best Sales Call You'll Make Today is a Breakup Call

Every dead deal you're still forecasting is costing you the one you haven't found yet.

Jay Campbell

S01E30: 10 Skills Every Founder and Seller Should Steal

Jul 28, 2026

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16 min read

S01E30: 10 Skills Every Founder and Seller Should Steal

Ten frameworks already proven on real deals, rebuilt as save-once, reuse-forever Claude Skills.

Jay Campbell

S01E29: Lower Pricing. More Favorable Terms. Redlines Galore. Finance Wants All Three. Trade for Every One

Jul 21, 2026

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7 min read

S01E29: Lower Pricing. More Favorable Terms. Redlines Galore. Finance Wants All Three. Trade for Every One

Every concession has a price. Most reps give theirs away for free.

Jay Campbell