Archive

Every issue, organized by series. Most of this newsletter is a curriculum: find the track that maps to where you are.

S01E30: 10 Skills Every Founder and Seller Should Steal

Jul 28, 2026

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16 min read

S01E30: 10 Skills Every Founder and Seller Should Steal

Ten frameworks already proven on real deals, rebuilt as save-once, reuse-forever Claude Skills.

Jay Campbell

S01E29: Lower Pricing. More Favorable Terms. Redlines Galore. Finance Wants All Three. Trade for Every One

Jul 21, 2026

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7 min read

S01E29: Lower Pricing. More Favorable Terms. Redlines Galore. Finance Wants All Three. Trade for Every One

Every concession has a price. Most reps give theirs away for free.

Jay Campbell

Account Recon

S01E28: The Referral Engine: A Systematic Way to Turn Customers Into Advocates

Jul 14, 2026

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6 min read

S01E28: The Referral Engine: A Systematic Way to Turn Customers Into Advocates

A satisfied customer and an advocate are not the same person. How to build previous champions into present and future advocates.

Jay Campbell

Account Recon

S01E27: Your Closed-Won Accounts Already Wrote Your ICP.

Jul 7, 2026

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8 min read

S01E27: Your Closed-Won Accounts Already Wrote Your ICP.

Your next "best" customer is often most easily defined by mirroring who your happiest existing customers are.

Jay Campbell

Outbound

Jul 5, 2026

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10 min read

S01E26: Everyone Automated Outbound. That's Why Yours Stopped Working.

Outbound isn't dead. It just all looks the same now.

Jay Campbell

Pipeline Discipline

S01E25: Champion Enablement: Give Your Internal Advocate the Tools to Win

Jun 28, 2026

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8 min read

S01E25: Champion Enablement: Give Your Internal Advocate the Tools to Win

Believing in your product doesn't make your champion a closer.

Jay Campbell

Pipeline Discipline

S01E24: Competitive Intelligence On Demand: Build a Real Brief in 10 Minutes

Jun 21, 2026

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7 min read

S01E24: Competitive Intelligence On Demand: Build a Real Brief in 10 Minutes

Static battle cards are outdated before you use them. Here's a 4-step, 10-minute workflow for building deal-specific competitive intelligence with AI. Prompts included.

Jay Campbell

Pre-Discovery

S01E23: Multi-Threading Is a Mindset Problem, Not a Tactics Problem

Jun 14, 2026

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7 min read

S01E23: Multi-Threading Is a Mindset Problem, Not a Tactics Problem

You have one contact in that deal. That's not a relationship. That's a risk.

Jay Campbell

Voice

S01E22: The Codebase Was Always Bigger Than You.

Jun 7, 2026

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6 min read

S01E22: The Codebase Was Always Bigger Than You.

The singularity is nearer...

Jay Campbell

Voice

May 31, 2026

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7 min read

S01E21: Most will stop here... don't

BYOC Part 4. The context is there. The prompts still aren't.

Jay Campbell

Voice

S01E20: What makes every codebase unique? We will build that today.

May 24, 2026

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7 min read

S01E20: What makes every codebase unique? We will build that today.

This is the part that makes your AI, yours.... BYOC, Part 3

Jay Campbell

Voice

S01E19: The Main Branch Isn't a Document

May 17, 2026

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9 min read

S01E19: The Main Branch Isn't a Document

Build Your Own Codebase, Part 2

Jay Campbell