Personalization

Account Recon

S01E28: The Referral Engine: A Systematic Way to Turn Customers Into Advocates

Jul 14, 2026

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6 min read

S01E28: The Referral Engine: A Systematic Way to Turn Customers Into Advocates

A satisfied customer and an advocate are not the same person. How to build previous champions into present and future advocates.

Jay Campbell

Outbound

Jul 5, 2026

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10 min read

S01E26: Everyone Automated Outbound. That's Why Yours Stopped Working.

Outbound isn't dead. It just all looks the same now.

Jay Campbell

Pipeline Discipline

S01E25: Champion Enablement: Give Your Internal Advocate the Tools to Win

Jun 28, 2026

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8 min read

S01E25: Champion Enablement: Give Your Internal Advocate the Tools to Win

Believing in your product doesn't make your champion a closer.

Jay Campbell

Voice

S01E22: The Codebase Was Always Bigger Than You.

Jun 7, 2026

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6 min read

S01E22: The Codebase Was Always Bigger Than You.

The singularity is nearer...

Jay Campbell

Voice

May 31, 2026

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7 min read

S01E21: Most will stop here... don't

BYOC Part 4. The context is there. The prompts still aren't.

Jay Campbell

Voice

S01E20: What makes every codebase unique? We will build that today.

May 24, 2026

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7 min read

S01E20: What makes every codebase unique? We will build that today.

This is the part that makes your AI, yours.... BYOC, Part 3

Jay Campbell

Voice

S01E19: The Main Branch Isn't a Document

May 17, 2026

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9 min read

S01E19: The Main Branch Isn't a Document

Build Your Own Codebase, Part 2

Jay Campbell

Personalization

May 10, 2026

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5 min read

S01E18: Two Layers. One System.

Build Your Own Codebase, Part 1

Jay Campbell

Operationalization

S01E17: Your AI Has No Memory. Fix That.Build Your Own Codebase, Part 0

May 3, 2026

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5 min read

S01E17: Your AI Has No Memory. Fix That.Build Your Own Codebase, Part 0

Yes. Part 0. It was going to be Part 1, but my went a little longer than anticipated.

Jay Campbell

Personalization

S01E14: Claude as a co-worker: How to collaborate with AI all day

Apr 12, 2026

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14 min read

S01E14: Claude as a co-worker: How to collaborate with AI all day

Claude.ai is not a chat window. It is a thinking partner, a research assistant, and a second brain.... if you set it up properly Let's do that now.

Jay Campbell

Account Recon

S01E13: You've Been Using the Wrong AI for Sales Work

Apr 5, 2026

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16 min read

S01E13: You've Been Using the Wrong AI for Sales Work

Why Claude beats ChatGPT for sales, how to get set up in 10 minutes, and what the difference is between Claude, Claude Cowork, and Claude Code

Jay Campbell

Voice

S01E05: Your AI Sounds Like Everyone Else's AI

Feb 8, 2026

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8 min read

S01E05: Your AI Sounds Like Everyone Else's AI

How to train AI to match your voice so you stop rewriting everything

Jay Campbell

Personalization

S01E28: The Referral Engine: A Systematic Way to Turn Customers Into Advocates

S01E26: Everyone Automated Outbound. That's Why Yours Stopped Working.

S01E25: Champion Enablement: Give Your Internal Advocate the Tools to Win

S01E22: The Codebase Was Always Bigger Than You.

S01E21: Most will stop here... don't

S01E20: What makes every codebase unique? We will build that today.

S01E19: The Main Branch Isn't a Document

S01E18: Two Layers. One System.

S01E17: Your AI Has No Memory. Fix That.Build Your Own Codebase, Part 0

S01E14: Claude as a co-worker: How to collaborate with AI all day

S01E13: You've Been Using the Wrong AI for Sales Work

S01E05: Your AI Sounds Like Everyone Else's AI

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