Archive

Every issue, organized by series. Most of this newsletter is a curriculum: find the track that maps to where you are.

Pipeline Discipline

+4

Feb 15, 2026

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16 min read

S01E06: Build a Deal Risk Score Before Your Buyer Goes Dark

How to predict stalled deals using four signals after every interaction

Jay Campbell

Voice

+2

Feb 8, 2026

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8 min read

S01E05: Your AI Sounds Like Everyone Else's AI

How to train AI to match your voice so you stop rewriting everything

Jay Campbell

Pre-Discovery

+5

Feb 1, 2026

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3 min read

S01E04: Cold Calling Starts Before You Pick Up the Phone

How agentic AI watches your accounts, surfaces the right moments, and tells you exactly who to call and why

Jay Campbell

Account Recon

+3

Jan 25, 2026

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4 min read

S01E03: Operationalizing Discovery

Early Discovery Doesn’t Fail. It Just Tells the Truth Earlier.

Jay Campbell

Account Recon

+2

Jan 18, 2026

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8 min read

S01E02: Discovery Starts Before the Call

A practical guide to building your own discovery prep GPT

Jay Campbell

Pipeline Discipline

+2

Jan 11, 2026

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10 min read

S01E01: Stop Sending Recap Emails. Start Sending Decision Emails.

Why most follow-up emails document conversations instead of moving deals

Jay Campbell