Jay Campbell

Pipeline Discipline

S01E36: You Read the Room. Your CRM never did.

Sep 8, 2026

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14 min read

S01E36: You Read the Room. Your CRM never did.

A 90-second system for capturing the nonverbal cues and emotional shifts that disappear after the call.

Jay Campbell

Voice

S01E35: Claude Can Send Your Email Now. Mine Made Things Up.

Sep 1, 2026

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10 min read

S01E35: Claude Can Send Your Email Now. Mine Made Things Up.

Five times out of nine it was wrong.

Jay Campbell

Implementation

S01E34: Every Call Adds a Promise. Only Some Reach the Contract.

Aug 25, 2026

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9 min read

S01E34: Every Call Adds a Promise. Only Some Reach the Contract.

You already made one this week. It's on a recording nobody will play again.

Jay Campbell

S01E33: I Have ADHD. Every Deal I Won Was Won by a System.

Aug 18, 2026

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14 min read

S01E33: I Have ADHD. Every Deal I Won Was Won by a System.

Every system I ever built exists because I knew I would forget.

Jay Campbell

S01E32: They Told You Exactly What to Demo. You Still Gave Them the Full Product Tour.

Aug 11, 2026

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10 min read

S01E32: They Told You Exactly What to Demo. You Still Gave Them the Full Product Tour.

You already ran discovery. They told you what they wanted to see. Then you ran the full platform demo... all of it.

Jay Campbell

Pipeline Discipline

S01E31: The Best Sales Call You'll Make Today is a Breakup Call

Aug 4, 2026

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8 min read

S01E31: The Best Sales Call You'll Make Today is a Breakup Call

Every dead deal you're still forecasting is costing you the one you haven't found yet.

Jay Campbell

S01E30: 10 Skills Every Founder and Seller Should Steal

Jul 28, 2026

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16 min read

S01E30: 10 Skills Every Founder and Seller Should Steal

Ten frameworks already proven on real deals, rebuilt as save-once, reuse-forever Claude Skills.

Jay Campbell

S01E29: Lower Pricing. More Favorable Terms. Redlines Galore. Finance Wants All Three. Trade for Every One

Jul 21, 2026

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7 min read

S01E29: Lower Pricing. More Favorable Terms. Redlines Galore. Finance Wants All Three. Trade for Every One

Every concession has a price. Most reps give theirs away for free.

Jay Campbell

Account Recon

S01E28: The Referral Engine: A Systematic Way to Turn Customers Into Advocates

Jul 14, 2026

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6 min read

S01E28: The Referral Engine: A Systematic Way to Turn Customers Into Advocates

A satisfied customer and an advocate are not the same person. How to build previous champions into present and future advocates.

Jay Campbell

Account Recon

S01E27: Your Closed-Won Accounts Already Wrote Your ICP.

Jul 7, 2026

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8 min read

S01E27: Your Closed-Won Accounts Already Wrote Your ICP.

Your next "best" customer is often most easily defined by mirroring who your happiest existing customers are.

Jay Campbell

Outbound

Jul 5, 2026

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10 min read

S01E26: Everyone Automated Outbound. That's Why Yours Stopped Working.

Outbound isn't dead. It just all looks the same now.

Jay Campbell

Pipeline Discipline

S01E25: Champion Enablement: Give Your Internal Advocate the Tools to Win

Jun 28, 2026

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8 min read

S01E25: Champion Enablement: Give Your Internal Advocate the Tools to Win

Believing in your product doesn't make your champion a closer.

Jay Campbell

Pipeline Discipline

S01E24: Competitive Intelligence On Demand: Build a Real Brief in 10 Minutes

Jun 21, 2026

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7 min read

S01E24: Competitive Intelligence On Demand: Build a Real Brief in 10 Minutes

Static battle cards are outdated before you use them. Here's a 4-step, 10-minute workflow for building deal-specific competitive intelligence with AI. Prompts included.

Jay Campbell

Pre-Discovery

S01E23: Multi-Threading Is a Mindset Problem, Not a Tactics Problem

Jun 14, 2026

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7 min read

S01E23: Multi-Threading Is a Mindset Problem, Not a Tactics Problem

You have one contact in that deal. That's not a relationship. That's a risk.

Jay Campbell

Voice

S01E22: The Codebase Was Always Bigger Than You.

Jun 7, 2026

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6 min read

S01E22: The Codebase Was Always Bigger Than You.

The singularity is nearer...

Jay Campbell

Voice

May 31, 2026

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7 min read

S01E21: Most will stop here... don't

BYOC Part 4. The context is there. The prompts still aren't.

Jay Campbell

Voice

S01E20: What makes every codebase unique? We will build that today.

May 24, 2026

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7 min read

S01E20: What makes every codebase unique? We will build that today.

This is the part that makes your AI, yours.... BYOC, Part 3

Jay Campbell

Voice

S01E19: The Main Branch Isn't a Document

May 17, 2026

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9 min read

S01E19: The Main Branch Isn't a Document

Build Your Own Codebase, Part 2

Jay Campbell

Personalization

May 10, 2026

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5 min read

S01E18: Two Layers. One System.

Build Your Own Codebase, Part 1

Jay Campbell

Operationalization

S01E17: Your AI Has No Memory. Fix That.Build Your Own Codebase, Part 0

May 3, 2026

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5 min read

S01E17: Your AI Has No Memory. Fix That.Build Your Own Codebase, Part 0

Yes. Part 0. It was going to be Part 1, but my went a little longer than anticipated.

Jay Campbell

Pipeline Discipline

S01E16: Your Pipeline Is a List. Signals Turn It Into a Priority Queue.

Apr 26, 2026

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9 min read

S01E16: Your Pipeline Is a List. Signals Turn It Into a Priority Queue.

How to triage 20 deals in 10 minutes and know exactly which 5 to work this week

Jay Campbell

Voice

+11

S01E15: Claude.... Code? But I Can't F#$&ing Code!

Apr 19, 2026

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7 min read

S01E15: Claude.... Code? But I Can't F#$&ing Code!

Claude Code changed how I work. Here's what that looks like in sales.

Jay Campbell

Personalization

S01E14: Claude as a co-worker: How to collaborate with AI all day

Apr 12, 2026

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14 min read

S01E14: Claude as a co-worker: How to collaborate with AI all day

Claude.ai is not a chat window. It is a thinking partner, a research assistant, and a second brain.... if you set it up properly Let's do that now.

Jay Campbell

Account Recon

S01E13: You've Been Using the Wrong AI for Sales Work

Apr 5, 2026

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16 min read

S01E13: You've Been Using the Wrong AI for Sales Work

Why Claude beats ChatGPT for sales, how to get set up in 10 minutes, and what the difference is between Claude, Claude Cowork, and Claude Code

Jay Campbell

Jarvis

Mar 29, 2026

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13 min read

S01E12: Why I Stopped Using CRM

Build Your Own Jarvis, Part 5 -- The sales layer, what comes next, and the rep who does not exist yet

Jay Campbell

Jay Campbell

S01E36: You Read the Room. Your CRM never did.

S01E35: Claude Can Send Your Email Now. Mine Made Things Up.

S01E34: Every Call Adds a Promise. Only Some Reach the Contract.

S01E33: I Have ADHD. Every Deal I Won Was Won by a System.

S01E32: They Told You Exactly What to Demo. You Still Gave Them the Full Product Tour.

S01E31: The Best Sales Call You'll Make Today is a Breakup Call

S01E30: 10 Skills Every Founder and Seller Should Steal

S01E29: Lower Pricing. More Favorable Terms. Redlines Galore. Finance Wants All Three. Trade for Every One

S01E28: The Referral Engine: A Systematic Way to Turn Customers Into Advocates

S01E27: Your Closed-Won Accounts Already Wrote Your ICP.

S01E26: Everyone Automated Outbound. That's Why Yours Stopped Working.

S01E25: Champion Enablement: Give Your Internal Advocate the Tools to Win

S01E24: Competitive Intelligence On Demand: Build a Real Brief in 10 Minutes

S01E23: Multi-Threading Is a Mindset Problem, Not a Tactics Problem

S01E22: The Codebase Was Always Bigger Than You.

S01E21: Most will stop here... don't

S01E20: What makes every codebase unique? We will build that today.

S01E19: The Main Branch Isn't a Document

S01E18: Two Layers. One System.

S01E17: Your AI Has No Memory. Fix That.Build Your Own Codebase, Part 0

S01E16: Your Pipeline Is a List. Signals Turn It Into a Priority Queue.

S01E15: Claude.... Code? But I Can't F#$&ing Code!

S01E14: Claude as a co-worker: How to collaborate with AI all day

S01E13: You've Been Using the Wrong AI for Sales Work

S01E12: Why I Stopped Using CRM

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